Bond Strategy and Influence Press Screening

Documentary dives into the home computer REVOLUTION of the late 70’s and early 80’s, EXPLORING Commodore AND ITS RIVALRY WITH IBM AND APPLE

NEW YORK, April 28, 2016 – BOND/360 announced today its acquisition of worldwide rights for 8-BIT GENERATION: THE COMMODORE WARS, a fascinating documentary that follows the rise of home computers in the late 70’s and early 80’s. Exploring how Commodore battled against IBM and Apple, the film is a true life David vs. Goliath story in the early days of technology. BOND/360 will launch the documentary in North America and international markets this year in theaters and digitally, followed by broadcast and a home video release in 2017.

When Jack Tramiel invented Commodore in the 1970’s, he envisioned computing for the masses and not just the upper classes. Spearheading the personal technology revolution and combatting giants like Apple and IBM, Commodore became a household name by changing the way in which we interact, create and play with computers. From the advent of the groundbreaking Atari and Tetris games to the evolution of contemporary technological design, 8-BIT GENERATION: THE COMMODORE WARS dives into the home computer revolution and Commodore’s key role in shaping the future in which we now live. 

“This insightful and endlessly absorbing documentary focuses on one of the most trailblazing but often overlooked companies of the last century,” said BOND/360 COO Elizabeth Sheldon. “BOND has a history of bringing vital tech-centric documentaries to the world with our involvement on films like Deep Web, and the acquisition continues our commitment to this genre of nonfiction cinema.” 

Sheldon negotiated the deal with the film’s producer, Bruno Grampa. The all rights release will encompass theatrical, event screenings, digital broadcast and educational campaign culminating in a home video release in 2017. BOND will launch the international sales campaign at HotDocs. 


For Further Information, Please Contact:

Kyle Greenberg, BOND/360

Phone: 212-354-2118

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